How To Make $10,000/Month in PROFIT – Print On Demand (ft Michael Shih from Print Profits)

How To Make $10,000/Month in PROFIT – Print On Demand (ft Michael Shih from Print Profits)


– Hey, everyone. It’s me, Sarah here, from Wholesale Ted, coming to you today with another video with actionable advice on how to build a real money making business. And today we’re gonna be
talking about something that I think often gets neglected. And that is, of course, profit. Ah, yes, revenue revenue revenue. Everyone likes to spout big numbers. “I made a million dollars.” But who cares if you
made a million dollars if none of that was profit. And that’s what we’re
gonna talk about today – how to pick and design profitable designs for a print-on-demand store. And to help me with that, I have a very special guest
on this video with me today – my good friend and previous
Wholesale Ted guest contributor, Michael Shih, who has made
well over $10,000 a month in profit with the Shopify
print-on-demand store. I just recorded an interview with Michael, where he revealed his store secrets. So I’m gonna switch over
to the interview right now. – Hey, Michael. Thank you so much for coming on. It’s great to have you here, so let’s just jump straight into it. So spoiler to everyone, I already messaged Michael and asked if he would reveal an item that’s a winning print-on-demand
product in his store, and he very generously agreed to do so. So this here is the product that Michael has successfully
sold in his store. It’s this dog mom T-shirt
that’s aimed at, well, women who own and love their dogs. So my question for you,
Michael, is a two-part question. How much money did this item make, and why do you think it sold so well? – Yeah, so for this item
we did high five figures, and then we still did to six figures because we have the backend in place, basically upsells and downsells. The reason why the design did so well is because it really resonated
with the target audience that we’re going after, and
also, we have a niche store, so every click that we send
to our store is worth more. Now, what that means is that when someone or our
customers come to our store, the chances for them to add other products to cart is much higher. And the design itself is
not complex in any way. It’s just because it
resonated with the audience. And also the mock-up we were using was the demographic that we’re targeting, and it also has a dog in
it, so it always helps. Now, overall, what you wanna do is to have a huge passionate audience with the right message-to-market match, and when you have that, the
sales become much easier. – No, absolutely. My audience knows that
I am a very big believer in niche stores that
have passionate products that truly appeal to
a very rabid fan base. Here’s the thing about e-commerce stores. Often times, they might break even or only might make a
small profit on the item that they initially advertise when they’re advertising
the front-end product on places like Facebook. Usually, advertising is the most expensive part of selling a product, so if you can cover that advertising cost with your first one, then
upselling the customers is the key to making a store profitable. And so this is what
separates profitable stores apart from failing stores or stores that are barely breaking even. It’s the ability to get customers
to purchase multiple items and to push the average order value up, and Michael is really good at doing this. In fact, Michael has
been extremely generous and revealed his
print-on-demand pendant necklace that he’s been selling as an upsell to customers that buy the initial T-shirt. And he’s been triply generous
to reveal a third item that he offers as a downsell if customers don’t choose
to take the necklace. He offers them this mug. So my question for you, Michael, is this. Why did you choose these items
to offer to your customers to push your average order value up? What made you design these products? – Good question. So, basically, when it comes to upsells and downsells or even cross-sells, there are a lot of different
strategies you can take. And you can basically
have the same product and upsell that same product, or you can upsell sweaters or the necklace that you see there. The reason why we pick
either sweaters or necklace is because there is a huge
margin with these products. So what we can do is,
actually, mark down the cost and make it like almost
a no-brainer offer, and then the take rate
will be much higher, and then we can still retain a lot of the AOV that we’re talking about. On top of upsells, we can
also have downsells as well. We can downsell tote bag,
pillowcase, or even a mug. So this is a very good question. It’s because when you’re
advertising and scaling, the margin will decrease, but when you have the backend in place, you can actually have more margin to spend and invest back into advertising, and you can even outbid your competition when you have a healthy margin. And also, a lot of people don’t know is when you split test the
backend with the upsell, if it’s doing well, you can
actually take the upsell and put it into your
front-end and split test it. The take rate will be much higher. And that is something that I
think all marketers should do, and split test, and don’t
let emotional get in the way. But average order value is something so important for e-commerce stores. – No, definitely. It can be very easy to let
emotions get in the way. You think that a product’s
gonna sell really well, but then you find through testing that, actually, another one does. And that’s the case, sometimes, it can be difficult for us to predict. We really need to let the market decide. But before I move on, Michael, I just need to quickly let everybody know that if you’re enjoying this video, and you’d like to learn even more about how Michael builds
successful print-on-demand stores, then you should attend a free webinar, The 7-Figure Semi-Automated
Print On Demand Store Formula. But please note, registration
for that is essential because we will not be
streaming that on YouTube, and you can find the link to register in the video description below. So, my next question for
you, Michael, is this. Do you have any favorite Shopify apps that you recommend to our viewers to increase their profits in their store? – Yeah, so as we’re talking
average order value, there are, actually, upsell
apps that I can recommend. But, when we talk about upsells today, it’s split into two parts. There’s pre-purchase upsell, and there’s post-purchase upsell. And what post-purchase
upsell means is, basically, when your customer enters
your credit card information and then purchase an item, you can have an upsell that pops up, and all they have to do is click a button to purchase an item, and
that amount is much lower. Now, pre-purchase, on the other hand, when your customers add two, three, or even four products into cart, that total amount is reflected
on the checkout page. So when they see that larger amount, a lot of people might be
turned off or abandon cart. That is why I prefer
post-purchase upsell sequence. And the apps that I use is CartHook. Now, CartHook is a little
bit more expensive. You can also use OneClickUpsell
and also, Funnel Buildr 2.0. All these app, does the same thing, but what it comes down to is
how you structure your product and structure what kinda upsells
come to the next sequence – that is the most important. And it comes down to split testing again. Now, there’s the upsells that
we talked about, but again, I gotta stress, split test, and you’ll find out
what will work for you. – No, that’s a good point,
and, actually, I agree. It’s still something that
gets discussed a lot, but the post-purchase upsells
are extremely important because psychologically speaking, if you can separate off the two, like have the customer
purchase something – it’s a front-end – and then
after they purchase something, get them to purchase something
again, two separate orders. And because of that, it means then that, when the customer looks at
the cart value each time, it appears smaller than if you try to sell them both items at one. So, yes, I just wanna shift
gears a bit because these days, there are more and more items that are being created by
print-on-demand services, and some are getting insanely creative. I know that you’ve had a lot of success with this pair of shoes that you made that were making you over $10,000 a month. Because of the uniquely
specific design on shoes, it’s not something you see very often, meaning that the perceived
value is far more ambiguous. And so you can price it higher
with bigger profit margins compared to other products. There are lots of other
really unique items out there that people might not expect. Just last month, I learnt
that Pillow Profits are even offering
print-on-demand hooded blankets, which is very cool. So from your experience,
Michael, has there any items that people may not have considered, which have surprisingly
high profit margins? – Yeah, so before I go into that, it really depends on the supplier ’cause sometimes, even the T-shirt, when you sell in volumes,
you can have a good margin ’cause then they actually
reduce the cost of the product. But, in terms of product-wise,
sneaker, like you mentioned, does really well because
it’s high perceived value, and also, jewelries does well too, like necklace and bracelets. And hooded blankets,
leggings, those are stuff that people will see a
high perceived value, you can market up higher and because you can market up higher, you’ll have more margin
with these products as well. – No, for sure. You actually touched on
something I do wanna ask. As you said, it will depend on the items and it will depend on
the service providers, so are there any print-on-demand services that you think have particularly
high profit margins? I know it will depend on
the item specifically, but do you have any favorites? – Yeah, so a few favorites that I love working with is PrintTech. PrintTech has glassware in their catalog, and that’s very unique. And also, Pillow Profits
have their sneakers, where you have a lot of margin. ShineOn have jewelries, which you really have a lot of margins with those as well. And the last one is Wc Fulfillment. They always have really cool
items in their product logs, like watches and also, they
have hooded blankets as well. – No, absolutely. Listening to you, talking to
you, and taking your training, I’ve learnt about some really cool print-on-demand service providers. It’s very easy when beginners jump in to just think that there’s
Printify, there’s Printful, but there are so many out there that have some really cool, unique items. Obviously, you’re incredibly successful at creating profitable
print-on-demand stores, that being the key here today. But I also wanted you on, Michael, because you’re incredibly
talented at something else, and that is creating
profitable Facebook ads. And, well, one of the most
common questions we get from people is that they’ve
sent out their Facebook ads, but they aren’t making them any money, and they want to know what
they can do to fix it. And, of course, Facebook, I believe, is your biggest source of traffic. So, my questions for
you, Michael, is this. Do you have any tips for why you think your Facebook ad campaigns
have been so profitable in your print-on-demand store? And I’d love some tips that my viewers can implement for themselves. – Oh yeah, for sure. So there are few tips I can share. First one is, we already mentioned, is using the right mock-ups. If you can have the lifestyle mock-ups for your product that you’re selling, you always get higher
engagement with those ads. And when you have high
engagement – comments and shares, your CPM will decrease, so always have nice looking mock-ups. And also, when you choose your mock-up, make sure it actually resonate with the demographic you are targeting. And when you’re setting up your campaigns, make sure you always split test different placements in Ad Creatives, just because you may think
video will do better, but sometimes link click
will do better as well. And people have different buying behavior, so sometimes, video converts better. Sometime, link click converts better, so you have to split
test to see what works. And always have different variations when you’re running your campaigns. Now, that actually brings
me to the next point because Facebook, how it works is different placement will
have different inventory. Sometimes, some placement
will have more inventory that allows you to bid. The cost will be lower when there’s more available inventory at that time. So always split test. Have variations in the ad set. And when you’re actually
targeting, don’t go too narrow, because when you go specific,
you can’t really scale when you have a winning campaign. And also, Facebook don’t
like it when it’s so narrow, when they have to work harder to find you the purchases
that you’re looking for. The last point is, actually, probably the most important point is retargeting ’cause people are busy when they go to your store. Maybe they want your product, but they don’t have time to buy because maybe their children’s around, they’re outside, the
wifi is not that strong, but they actually want your product. But when you have your
retargeting campaign set up, you can actually get
them back to your store and purchase from you. And most important on that is,
have different segmentations within your retargeting campaign, as well, to talk to your customers differently, to get them back with
maybe different offers, like free shipping or a discount. So those are the tips I
have for you. (laughs) – No, I think they’re fantastic tips. I love the idea about
getting the customers back in with different special offers. Just because the customer
has left your store, doesn’t mean that you have
necessarily lost the sale if you’ve got a retargeting
campaign in sale. But I know that you are
insanely busy right now, and I think we’ve gone
a little bit over time, so thank you so much,
Michael, for coming on. – Thank you so much for having me. It was great to be here. – Thank you for watching, and I hope that you learnt something new. And if you’d like to learn even more about how Michael built his stores, then you should be sure
to attend a free webinar, The 7-Figure Semi-Automated
Print On Demand Store Formula. Registration is essential because we will not be
streaming this on YouTube, so go ahead and click
on the registration link in the video description now.

67 thoughts on “How To Make $10,000/Month in PROFIT – Print On Demand (ft Michael Shih from Print Profits)”

  • Thank you for the tips. I am seeing results but not as big as others, but profit is profit.

  • Fantastic!! 🙌
    Thank you so much for the video I really appreciate and value your time/content ☕️

  • Hi Sarrah thanks for the value you are giving us, I would love to ask if you could review my new Woocommerce Print on demand store
    https://www.teeinblack.com/

  • sarah, you are the BEST you keep me motivated <3 I am nervous about starting up my store but I know once it gets moving, it will be of great benefits !!!

  • thanks for telling us what product you selling so people like me can take your customers…fucking idiot.

  • I don't see how you can make a profit with print on demand. The base prices are as high as retail. No one will pay $50 for a T-shirt when they can go anywhere and get a shirt for under $15.

  • I'd love to attend the webinar but it's at 8am my time which is when I'll be asleep. 😂 is there any chance there will be a replay?

  • A very interesting information. Speaking of Shopify, do you have any video where there is a "professional" comparative analysis between woocommerce plugin and shopify? Thank you

  • Sarah, where do you find great mock up photos like the one he used with the girl and dog (with checkmark)? Or did he do it himself with a model? Seems like that would be very expensive.

  • I think even with that advice I will struggle. Facebook ads seem to start well then just die a death. Been following the advice from Sarah before using cross niche targetting around 100k to 500k people and just getting bad results. Turned the ads off now I got so fed up.

  • Sarah, could you make some content on your approach in forming a business entity when selling to the USA? Did you form an entity in New Zealand or and LLC in the USA? Of course, this will be your approach and not actual advice.

  • what's the link for the actual webinar session when it's showtime? will we be emailed or is it the same as the registration link?

  • Hi Sarah, I'd like to become a member of Dropship Club. Do you have any trial? I remember you had something like 1 week for 1$. I'd be appreciate if you can share with me.

  • Love your videos Sarah. I think that your audio levels are low, even when I bump to the high level in my headphones, I have trouble hearing. Bump up the dBs in post.

  • If you do a post-purchase upsell and you are upselling a product from the same supplier as the original purchase will you get charged twice for shipping?

  • Hey! I just wanted to know what your biggest tip for setting a good price using print on demand that allows good profit but doesn't worry the customer too much as well! Drop shipping from Aliexpress I know you could easily see 5x, 10x profits but with print on demand sometimes even just double the price seems too expensive! Pleasee let me knooww when you get the chanceee 🙂 thank you very much for everything you do! 🙂

  • My question is I really want to find great quality products to sell. Is Aliexpress bad? I know alot abut what I want to sell but how to make sure a product has really good quality?

  • My costs were too high, and there was no profit.
    Should I try a dropshipping store, if so, what niches are the easiest for new e-commerce people.

  • Cool video again:) You named many services on video and my question is: We can or must have different POD services integrated with our store? Do we have something to suggest for quality products? Your preference?

  • Thank you for your guidelines to catch good items for better. I have a question on dropshipping can you give the answer.
    Q: I got more paid Shopify themes for free in somewhere. Can I use to my store? Any legal issues I will face if I use it?

  • Being that nothing is copyrighted with print on demand. What's to stop someone else from copying their design and selling it?

  • Is there a minimum amount you have to spend into your print on demand product? Like do you gotta order in bulk?

  • Hey Sarah, I have a question – most of the products on my store are going to have very fast shipping- max 7 days and next day delivery in the uk. However I have also combined my store with AliExpress, meaning some products will take 2-4 weeks as you know. So what do I say about delivery times? I want to be able to say we have fast delivery but of course not lie considering the AliExpress products. What do I do?

  • Sarah sorry but your last few collaboration with people that you being to your channel are just people that sell magic courses , I know all this is just affiliate marketing but I think this will kill you channel, as you only want that people joing in the webinar so at the end there will be a "great offert" . When I found your channel was rich but know it looks like you just want to sell courses, sorry I don't mind to be rude or something like that. It's just my opinion.

  • Where is the proof of beeing a millionaire? Everyone in this e commerce Community is telling me how to earn 100 bucks a day or even 1000, telling me also that they are rich and stuff, but nobody is showing proof of that..?? Where are all those supercars / villas at? Or atleast High Fashion stuff, ik u are not materialistic but cmon..

  • Wholesale Ted I just finished creating a shopify store based around Vape Themed TShirt both print on demand and droppshipped from aliexpress. I current closed the store due to stripe dropping me due to them thinking I am selling tobacco related paraphernalia. Facebook blocked my Facebook store due to the same reason and so did Instagram. People have always said follow your passion. I originally wanted to start a vape online store but ran into the same problem as well as being unable to find a payment pathway here in Australia. I found fees of anywhere between 2.5% to 4.7% per transaction. This makes it almost unprofitable. So i changed to a TShirt store based around a vape themed niche. Only to find out another road block. Please help. Advise would 've really helpful. Or should I just give up and start again from scratch a store on another theme that I am.not passionate about just to make money. Thoughts.

  • Dear Sarah, This is the preferred type of video which I hope you will be able to continue. I also want to tell you if it is possible to talk about sites such as Amazon or etsy in terms of printing on demand, where you can start on these platforms for free and can be the beginning of the beginners until the capital

  • Has the registration ended? I am having a hard time registering using the link you provided in description section. Thanks!

  • Is it possible for you to bring us a video on small business finances? How to manage, track your expenses for your online store/amazon shop. Any apps, programs, websites etc. Thank you!

  • I own GymClothes.net and WorkoutClothes.net I will start remarketing these two sites next month. Thanks for your help.

  • I was wondering. Why would a successful business person will give out his tricks of success. After watching 6 videos on this channel i got it. You are not here to teach you are here to sell your apps &trainings in a smart way. I have to give it 2 u . You are a good scammer as there is no such to teach people business. NO ONE WILL TEACH ANYTHING. You have to teach your self👊

  • Hi Ted I watched some of videos , and I really like them, My name is Anton and I am a professional creative graphic designer, I love to do Designs for people who wants a design for there requirement for reasonable price. my email is [email protected] please inform the people who like to get my service beginner in printful shopify an others, If you like i can do one Design free for you to just get a Idea about me Thank You and All da Best

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